MSc in Marketing & Creativity: Presentation of the 'Trends In Paris' project

In this video, we meet the student teams from the ESCP Europe MSc in Marketing & Creativity (MMK) near the end of their programme. After three busy terms in London, they are now in Paris at the French Fashion Institute presenting strategies and practical campaigns to promote the different neighbourhoods they have been assigned. ‘Trends In Paris’ is a test of analysis and creativity, with feedback that adds to their learning process.

The students have 10 minutes to pitch their ideas. Sit in on the class and find out why MMK participants love this programme so much, and how the programme does things ‘Not By The Book’!

The MSc in Marketing & Creativity is now recruiting for its January 2017 intake. To find out more about the MMK, visit
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